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"How do I monetize?"

I've spent the past 5 years teaching freelancers, side hustlers, and creators across the U.S. how to build community online and I've found three key misconceptions that keep them from turning their audience into a profitable business:

Myth #1: I need a huge audience before I can monetize my content

The internet allows creators to quickly build and deliver valuable content worldwide at no marginal cost. This means you no longer need the support of the masses to profit from your content. Instead of seeking the attention of a large audience, you can earn the trust of a smaller audience made up of the right people.

Myth #2: I need to know how to code or hire developers to turn my content into a product.

There are tons of software tools that allow you to build valuable web experiences based on your specific needs without any prior coding knowledge. In fact, this entire page was built without touching a line of code.

Myth #3: I need investment to pay for the upfront costs of starting my business.

I've worked with tech startups worldwide receiving investments ranging from $100k - $50 million. What I've learned from sitting in the room with tons of investors is that they want to see a considerable amount of traction before they decide to invest. If you're just starting out, your focus should be on serving your customers and only seek to give away parts of your business to investors when you absolutely need it.

So if you don't need a big audience, developers, or tons of capital to be able to capitalize on your own ideas, then what's holding most creators back from building a profitable business? 

It's not actually a lack of resources that's the problem, it's a lack of resourcefulness. That's where I come in.

Meet the Instructor

Maker disguised as a Marketer

For the past 10 years, I've used my background in social sciences, visual arts, and software technology to build valuable businesses for myself and others with no formal marketing or business training.

In 2015, I started teaching monthly workshops in Atlanta on key digital marketing concepts like Google Analytics and Paid Ads. During this time, I discovered my passion for teaching and learned just how much of a need there is for a business workshop that's focused on people more than profits.

I've spent the past year testing a new curriculum for content creators that's centered around building the RIGHT community rather than the largest community. Now I'm ready to share that experience with you.

Lawrence Wayne

What Students are Saying...

"I’m not a natural when it comes to tech, but Lawrence was super helpful in breaking down how to track the performance of our site and its impact on our business. He was relaxed, professional, and clearly knew his stuff to be able to explain it to both the novices and the experts in the class."

Atticus LeBlanc

Co-Founder, Pad Split

"I’ve really enjoyed working with Lawrence. He’s helped frame business development questions in a way that’s led to actionable items and results. He’s open to answering all questions and provides guidance based on experience."

M'balu Oke

Founder, Pivot Path Digital

"Lawrence embodies DIY and stays ahead of the curve on whatever is developing in the tech world. He surfs easily between crunching the data and connecting with people, combining the two with enthusiasm and daring."

Sam Bully-Thomas


"I reached out to Lawrence for guidance on a range of topics. He's coached me through design issues as well as provided valuable feedback in the army stages of my business. I highly recommend him as he's truly passionate about what he does!"

Jessica Oriakhi

Founder, FashionHomewerq

"Lawrence is an innovative thinker who knows how to execute his ideas. He’s very good at explaining anything that you may not comprehend initially and doesn’t mind going through the process multiple times to ensure you have a comfortable and familiar understanding before moving forward."

CJ The Artist

Recording Artist

"Lawrence is a visionary. He’s a creative at heart and is able to apply that skill set with the more technical side of things for a unique approach to business matters."

Carin Pinto

Founder, Curatem

What You'll Learn

Unit 1: Specialize


How will you leverage your personal strengths?

  • Discover the core components of value creation and how the newly rich are creating wealth without capital.
  • Define your specific knowledge and how it can be used to benefit others.
  • Identify your strengths, weaknesses, opportunities and potential threats.
  • Understand the difference between a freelancer and an entrepreneur and why it's important to distinguish.

Who is a part of your tribe?

  • Choose your niche audience and build a customer profile and empathy map.
  • Identify the assumptions involved in your customer profile
  • Learn five different methods for effective customer discovery

Unit 2: Productize


What will you offer?

  • Build your custom Value Map based on your customer assumptions
  • Identify the most valuable features and benefits of engaging with your product
  • Learn how the difference between product-market fit and problem-solution fit and how they work together.

How will you communicate your value?

  • Understand the core components of Storytelling
  • Learn a special framework for telling your brand story that will keep your audience engaged and informed.
  • Determine the next target that you would like to hit in your business.

Unit 3: Organize


What does your content need to accomplish?

  • Discuss the role of data, metrics, and key performance indicators (KPIs) in digital marketing.
  • Practice setting marketing objectives and determining KPIs for those objectives.
  • Learn the different types of content and how to use them to your advantage
  • Understand the different online distribution channels for your content

How will your audience engage with your content?

  • Define your user journey
  • Learn how to arrange your content based on value to the user.
  • Discover the difference between Paid, Earned, & Owned Distribution and how to use them differently to relate to your audience.

Unit 4: Systemize


Which tech tools will you leverage for your business?

  • Define your unique technology stack and determine how they will work together.
  • Create an SOP for your tech stack so that you can easily delegate or automate any technical tasks when the time comes.
  • Learn the power of automation and how you can use it to build a more connected community without losing your voice.

What's your Launch Strategy?

  • Learn the different types of launches and how they work together
  • Explain the process of launch, collect, review, improve
  • Discover how to build and maintain momentum in your business
  • Determine how you will go about launching your new product based on the size of your audience.

Get the pre-work for free

Still deciding if the course is right for you? Sign up below and get immediate access to the pre-work videos and materials.

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Join me online

Session Dates

December 10 - 19, 2019

  1. Tuesday, December 10*
  2. Thursday, December 12*
  3. Tuesday, December 17*
  4. Thursday, December 19*

*All Times TBD based on student time zones

What you get...

  • 6 live coaching sessions to get clarity on your project objectives.
  • 4 digital training modules complete with video lectures, exercises, and written walkthrough
  • Access to private group chat where you can message directly with other students as well as the instructor.
  • Project checklists to walk you through every step to completion
  • Recorded Q&A Sessions
  • Lifetime access to future updates of all course content


What if I can't make it to one of the sessions?

While I encourage you to attend all of the live sessions (especially for access to live video Q&A), I understand that not all schedules are created equal. That's why all live sessions will be recorded and saved in the course library so that you can log in and watch them at your own convenience. Feel free to leave a comment or follow-up question in the group chat to receive further help from the instructor as well as other classmates.

How long will each session last?

Each live session will last between 1 - 1.5 hours depending on the depth of the material covered and length of Q&A.

What if I don't finish all of the projects during the 10-day program?

This program is designed to push your ideas forward as quickly as possible. The accountability of the instructor as well as your fellow classmates moving through the curriculum with you will help you maintain momentum.

However, If you're not able to complete all of the coursework during that time, don't worry. You'll still have access to all course materials and the online community. Even if you do complete the work on time, there's a good chance you'll want to revisit the projects and update information as your idea develops.